Meet Matilda

My name is Matilda Wilhelmsson and I share inspiration, cleaning tips and clever everyday hacks on social media as @hallonett. My goal is to show how you can make your home beautiful and functional without it being difficult or time-consuming.

Since 2023 I have been a proud ambassador for Rörets, and together we have inspired hundreds of thousands of followers to discover the joy of smart clothes care tips. I love how their well-designed products make everyday life easier without compromising on style or quality.

Follow me on TikTok @hallonett and Instagram @halloneett

Tip 1: Sort smart

Sorting your laundry straight away makes the whole process much easier. If you have the space, it’s great to have several laundry baskets for different types of laundry. I only have one basket, so instead I put different bags in it to separate colours, materials and washing temperatures. That way it’s quick and easy to pick out the right laundry when it’s time.

Tip 2: Laundry Sundays

I make a habit of emptying the laundry basket every Sunday. Even if I do some washing during the week, it’s nice to have all the laundry done before a new week starts. I also spend Sundays washing bed linen and towels. Having a clear routine makes it much easier to keep the laundry under control and start the new week without stress.

Tip 3: Choose the right products

Drying and ironing become much easier when you have products that suit your home and your routines. If you’re short on space, a compact drying rack or a small ironing board works perfectly – and they’re easy to hang away in the wardrobe when not in use. If you have a bigger home or lots of laundry, a drying rack with thicker rails dries your laundry faster, while a larger ironing board makes room for tablecloths and curtains. With the right product, everyday life becomes both more efficient and more fun.