AB Rörets Industrier values the protection of personal data and attach great importance to protecting your privacy. This Privacy Policy explains and clarifies how we as the data controller handle the personal data of our visitors and customers in accordance with (EU) 2016/679, the General Data Protection Regulation (GDPR). Our policy applies in situations where AB Rörets Industrier (in this document also referred to as “Röret’s”, “we”, “us” and “our”) processes personal information collected from our website.

By using our website, you agree that your personal information will be processed in accordance with our Privacy Policy.


What are personal data?

Personal data contain information about an identified or identifiable natural person. An identifiable natural person is a person who can be identified directly or indirectly based on their name, personal/national identity number, location data, an IP address and one or more factors specific to the natural person’s physical, physiological, genetic, mental, economic, cultural and social identity.


Collected categories of personal data

The personal information you provide consists of data that you actively submit by filling in various types of forms on our website. When you order products and services from us, sign up for our events and seminars, search for vacancies and submit spontaneous applications, we may ask you to fill in forms including your personal information.

We register how our visitors use our site and how users appreciate the information based on your IP address, information about your browser settings and how your operating system uses our pages. This information is processed on the basis of balancing of interests and is used to develop the functions and content of our website.


Processing of personal data

The information we collect from you may be used for any of the following purposes:


To offer more personalized services

Your information is used to help us better meet your individual needs. If you have enabled cookies in your browser, this information can be used to provide a more personal user experience.

To improve and optimise our website

We constantly strive to improve our site based on your information and feedback.

To improve our customer service

Your information helps us to provide you with more efficient customer service and support.


To conduct transactions

To enable us to deliver the products you buy from us.


To improve our communication

The e-mail address you enter may be used to send information and updates about your order, company news, updates, information about other similar products and services, Röret’s events and newsletters etc. Note! You may cancel your subscription at any time by following the instructions at the bottom of each mailing. If you have enabled cookies in your browser, your cookie information may be combined with data that you have provided on our site in order to improve our customer communication.


Addresses of personal data

We do not sell, trade or otherwise transfer your personal information to third parties. Exceptions are those of our trusted third parties that help us manage our site, operate our business, deliver the goods you order and provide services, on condition that such parties agree to keep the information confidential and not use it for other purposes not agreed. We may also, if necessary, share your personal information in order to comply with statutory requirements, maintain our site’s policy and protect our own or others’ rights, property and security. However, non-personally identifiable information collected from our site concerning our visitors may be provided to third parties for marketing, advertising and other purposes.

We have agreements with third party service providers in order to get a better picture of the visitors to our site. These service providers may not use the information they collect for us on our behalf for any other purpose than helping us conduct and improve our business.

In case your personal information is communicated to any other recipients than those stated in this Privacy Policy, this will be clearly stated by us, asking for your consent, when we collect your personal data.

Processing of personal data in our webshop

When accounts are created and products and services are ordered from our webshop, we process personal information about the customer’s representative according to the purposes and conditions stated in our Privacy Policy

This means that the customer accepts our processing of personal data concerning their company representatives when accounts are created in our webshop. It also means that the customer themselves is required to obtain consent in their own organization in case the account request is not made by their company representative.

We also reserve the right to delete accounts which are found to be misused in any way.

Processing of personal data submitted in sign-up and contact forms on our website

In expressions of interest and other forms on our website, certain personal information is requested by us. Based on balance of interests, this information is used to enable us to contact you regarding the matter. The personal information we process is the information that you actively provide us with in the registration form.

Access to your personal data is limited to those persons in our organization who need to process this information as part of their work.

The e-mail address you enter may be used to send information, updates, information about our events and newsletters. You may cancel your subscription at any time by following the instructions at the bottom of each mailing.




Cookies are small files issued by websites and service providers through your browser to the hard drive on your computer (if enabled) in order to identify your browser and retrieve and remember certain information.

We use cookies to perform certain important functions and improve user experience in our webshop, and to compile traffic and communication statistics on our website.

Cookies are also used for the purpose of quantifying and improving communication on our website. Cookies tell us which features and pages users have visited, help us measure and target our advertising and marketing activities based on search engine results, as well as providing us with user information enabling us to further develop our online services.

If you have enabled cookies in your browser, your cookie information may be used to improve our communication with you via e-mail, newsletters and so on.

You can also choose to disable cookies and/or delete stored cookies in your browser. Please note that blocking cookies may affect the functionality of our site.

Storage of personal data

We only save your personal data as long as necessary to fulfil our contractual obligations and, if necessary, to comply with any statutory storage periods. When we save your personal data for purposes other than our contractual obligations, for example, based on your consent when you register for our events and e-mail newsletters, we only process your personal data if this is necessary and/or otherwise required by law for the purpose.

When there is no longer any purpose or legal obligation to store personal data, these are deleted or anonymized.

Personal data that are only collected for a specific purpose are limited and kept to a minimum in order to perform the relevant purpose; this is also known as data minimization.

Your personal rights

You have the right to request a report on which personal data we have about you by asking for a so-called registry extract. You may do this free of charge once a year. You also have the right to request that any incorrect information about you be corrected, as well as the possibility of requesting that we delete your personal information. You have the right to revoke your consent to our processing of your personal data and to prohibit the use of your personal information for direct marketing purposes.

For inquiries and more information, please contact us at mail@rorets.se